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Learning SEO from the gutters guy

A good friend of mine, Ben from SeattleRainGutters.com stopped by for a beer last night, and we started talking SEO for his Seattle Gutters business. He mentioned that he read an article on our SEO Blogs site, and got him self to #1 on MSN for Seattle Gutters and top 11 on Google for Seattle Rain Gutters. He said he learned that not only is it important to write blogs about your business, but the clicks from Search Results pages to your site as important. He went on that Google tracks users behaviors and it’s really important that enough people click on your site. Wow way to go Ben!  We did teach him about SEO, and now he is refreshing my memory, thank you sir. Now you too ban buy our marketing book and blog your way to the top of Google.

He also mentioned that his business for Seattle Gutters might increase another $20k this summer, if gets ranked in the top ten for the keywords “Seattle Gutters“. He went on to say that he does not advertise anymore, because of his SEO success. He did agree to bribe me with some fresh Seattle Gutters if I helped him get in the top 10 in Google for the keyword “Seattle Gutters“. Hence, I am making this SEO case study on his Seattle Rain Gutters business. But really, it’s more about how a small business has benefited from SEO and the power of Internet Marketing. Here is part of the chapter 6 about SEO basics from our book, hopefully it’s fresh enough to help your business too.

Blogcast Your Brand: Chapter 6 Cracking the (Google code) - technical nut shell:

If we don’t cover the technical aspects of SEO (Search Engine Optimization), I feel we are not doing justice to the topic of this book. And if we don’t talk about Google, how can we be really call it a comprehensive book on search engines and marketing? Google is the #1 b2b and b2c marketing channel on the Internet, I don’t think anyone is doubting that fact. In fact, the cover story on the Wall Street Journal talks about Google and it’s advertising influence.

The hard balance for us is what to cover technically and what to leave out. This is not a book for techies, programmers, or Internet Technorats as I call them. This book is targeted at individuals, entrepreneurs, self-help types, marketing consultants, and business people who want a primer on the sound and ethical search marketing strategies.

We also want to summarize the key aspect of the Google Algorithms, and simplify them for the common women or men! Remember we are helping Google by doing this, Google’s main job is to provide up to date and great content. And, that is what being technically savvy does, I explain the Google Algorithm in a blog post a few days ago, it’s at the bottom of this chapter.

The Anatomy of a Search Engine

The link above will take you to the research paper by the founders of Google, it is hosted on the Stanford University website. It discusses in relative detail the problem that Google is trying to solve, and how it goes about doing so. Some of you are not technical SEO types, so you can pretty much ignore it. For some of you software engineer types, and the SEO Services people, it gives you real clues on what Google maintains as it’s core, which will never change, just enhanced. Those of you who want to know the intricate details of how the Google Algorithm ranks a page, it is explained in the above article. By in large the original system still is true within the Google back bone.

What has changed is the ability of the system to understand, spam links and many other types of tricks the unethical SEO’s have implemented over the years. Anchor text section is still in place as the most powerful SEO Tip, and writing good quality content is still king. So we will attribute Anchor text in links from high PR sites as the SEO Tip #7, the most powerful SEO strategy.

I was going to leave this post as is after the preceding paragraph, but I did some more searches on the “Google Algorithm”, and decided to add more clarity on what I see to be more accurate right now. If you are an SEO Services provider, and/or searching for the keywords “SEO“, you see us in the top 10. But prior to us, the kid genius as they call him, and Jedi SEO Rand Fishkin from SEOmoz.org was always in the top 10. He has written a good post on what he thinks is the Google Algorithm, he wrote it on 10-16-06, here is the formula as he sees it:

GoogScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties)

KW Usage Factors:

• KW in title tag
• KW in header tags
• KW in document text
• KW in internal links pointing to the page
• KW in domain and/or URL

Domain Strength

• Registration history
• Domain age
• Strength of links pointing to the domain
• Topical neighborhood of domain based on inlinks & outlinks
• Historical use & links pattern to domain

Inbound Link Score

• Age of links
• Quality of domains sending links
• Quality of pages sending links
• Anchor text of links
• Link quantity/weight metric (Pagerank or a variation)
• Subject matter of linking pages/sites

User Data

• Historical CTR to page in SERPs
• Time users spend on page
• Search requests for URL/domain
• Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)

Content Quality Score

• Potentially given by hand for popular queries/pages
• Provided by Google raters (remember Henk?)
• Machine-algos for rating text quality/readability/etc

Here is the link to the full post: Google Algorithm Post by SEOmoz.org

**Based on my understanding of the Google Algorithm, Here is a simple break down, the small factors are not as important for most people, so I am ignoring them. Also, I don’t see most people doing all four of them well enough, this is all we focus on and we consistently get ranked in the top 10 for very very competitive keywords. If you are not seeing your self in the top 10 for your keyword, than make sure you do all of the bottom four well.

(.40) Actual keywords in the domain

( for example for keyword “Weddding Photos” weddingphotos.com would rank very high, as long as it has proper title Tags, but mycompany.com/weddingphotos is ok, and still better than www.NorthernLightsphotography.com) This example is courtesy of our friends who run the Seattle Wedding photographers site, I always use them as example because for WeddingPhotos.com they are ranked #1 in Google. But, for their own keywords they are targeting “Seattle Wedding Photographers“, they are not in the top 10.

(.40) Anchor Text Links

( “Business Blog” Linking to MyTypes.com would be much better for ranking in “Business blog” than, “best business blogs“).

(.10) Meta Tags and Heading Tags of site

(Meta Tags are almost a requirement, and if you don’t have your keyword in the title it’s difficult to get ranked in it, but it is possible based on the other factors).

(.10) Content on site

(The more content the better, blogs are great, just the mention of the words such as blogs, news, report, reviews and forums helps a ton).

So much for the Google Algorithm, all I can say to the average person, (the non-SEO Services providers), don’t worry about the Google Algorithm, write lots of blogs, and promote your blogs in wikis’s etc, with lots of anchor text of course, of course.

Beyond the Google Algorithm
Having said that, and explaining this complex world of technical W3C standards, website structures, site maps, CSS, etc. is not covered here. We do recommend two book one is technical SEO for Developers via PHP. And, we also recommend Search Engine Optimization for Dummies by Peter Kent, written back in 2004, but it’s still a great primer, he has updated it. Back when I read it at the end of 04, I wrote to Peter thanking him for the book. In the book, Peter acknowledge his previous boss, Mike Higgins as his inspiration and support. As a weird coincidence with Mike now runs the Interactive division of the 4th largest news paper company in the country, and he is a friend of mine from my first Internet company that I started. So we want to support a friend of a friend, and SEO for dummies is a great book. We have done is simplify that and give you detail tools of blogging as we think blogs are the way of the future, and eMarketing. If you want to be a SEO Pro, you have to buy the SEOBook by Aaron Wall. It’s $79 and a complete guide on SEO.

So below is the net net on the technical SEO Nut shell, it was written originally for MyTypes, Inc. by our SEO Expert Mishra Saroj Kumar, but obviously I have gone through it and edited, re-edited and added a lot of information. But as in the previous example, we like to give credit to where it’s due.

What is SEO?

Search Engine Optimization is the Organic results segment of Search Engine Marketing, and it does not include any pay per click advertisement. It is considered the Organic and pure search results, and is considered by many to be much more powerful in traffic than Pay Per Click results. Some research has shown that the traffic on Organic search results on Google are about 6 times the Pay Per click advertising. In fact, the Wall Street Journal article refers to rumors that the Google ads are being clicked a lot less recently. Getting Organic results is the science and art of Search Engine Optimization, and from now on we will write about it in terms of SEO. The word SEO is so common now days, some research shows that it gets 2-3 times the traffic of Internet Marketing. Regardless of that fact, I think it will only grow in popularity, the key distinction between SEO and other Internet Marketing segments is that it does not involve any paid advertisements.

The science of SEO helps blogs and websites gets top results on Internet search engines under targeted keywords and phrases. It’s as important to know what to do, as well as what not to do. In this brief overview, we cannot cover all the rules and technicalities of What not to do. All we can say is, if you are trying to trick the search engines, DON’T, It will cost you way too much in the long term. We recommend only timeless strategies such as provide the best content to end-users. Make your website or blog fast, use images, videos, and build community with your site. The spectrum of SEO ranges from Black Hat, as the trickery side or White hat as the purest way. We think from a scale of 1-10 if 10 is black hat, and 5 or more would be considered black. So we recommend strategies of top 1-4. The penalties that search engines may inflict on your website is not worth the short term gain. Here are the basics of SEO:

TABLE OF CONTENTS:

1. Domain Names, Titles and Keywords
2. Getting Your Web Page Titles Right 3. Keyword Selection Strategies 4. A word about Keyword Placement
5. Meta Tags 6. Turn Images From Liabilities To Assets - ALT Tag 7. Optimizing Your page content/copy
8. Use Keywords in Headings
9. Site structure: Naming File Paths
10. Be Fast: Using CSS to Minimize Page Load Time
11. Submission Strategies and Guidelines
12. Where to Get Links ?
13. Link Popularity, Page Reputation, and Page Importance
14. Six Major Rules to remember

1. Domain Names, Titles and Keywords One of the most basic, yet critically important, strategies is to use your best keywords in your domain address. An example would look like… http://www.seattlerealestae.com http://www.seattle-real-estae.com The reason for doing this is because search engines and directories assume the domain to be relevant to the keyword. It’s something that, in practicality, can’t be faked. Do not be afraid of using dashes in your domain name. The fact is that some directories and engines like domain names with dashes better than domain names without them. When researching possible URLs, if your desired URL is already taken in the dot.com variety, look to see if its available in the .net or .org category. Other possibilities include .us, or .biz. All of these are given equal billing with the engines and directories. The reason you’ll find fewer listings of the secondary domains (i.e., other than dot.com) is because, comparatively speaking, there are far fewer of them registered.

2. Getting Your Web Page Titles Right It is impossible to exaggerate the importance of your web page’s <TITLE> tag content in designing your web site. The first rule to remember is: Title is the most important aspect of web page design in respects to scoring well on most search engines.

Reason #1: Most SE’s look first for keywords that are contained within the title tags of your web page as such… <TITLE>Seattle Real Estate</TITLE>_

Reason #2: The web page title is what the search engine displays when they list your page in the results for a keyword search, Remember that you are also attempting to appeal to a “person” who is seeking your information, product or service in addition to attempting to appeal to the engines and directories. We’ll address both factors but first, let’s start with the various search engines themselves that your web pages must appeal to. When a “search” is requested through any search engine, the SE looks for the search word(s) contained within the <TITLE> tags first – and usually gives preference to web pages that have that specific word(s) within the <TITLE></TITLE> tags. Therefore, it’s usually imperative that you insert the “search words” (also known as keywords) that your potential customers are likely to use when looking for your service between the <TITLE> your title here </TITLE>

3. Keyword Selection Strategies BEFORE you design your web site or page, make a list of every possible search word (keyword) and search phrase (keyphrase) that your potential customers might use when looking for your information, product or service. Don’t waste your time starting a web site until you do this. It is critical. Remember to include synonyms as well as the common misspellings of your keywords and pay particular attention to noun phrases. Next, use these keywords and keyphrases to find your competition on the top search engines. Once you find who you will be competing with for the Top Ten positions in your keyword search, scour THEIR web pages for more keywords that you may have overlooked.

4. A word about Keyword Placement It is very important that you place some of your best “keyword text” on your web page before your images as viewed in linear order from the source code. That’s because search engines page content via the source code in linear order and they don’t give a hoot about actual images. Instead, they look only at the text on the page as revealed by the source code. Although images may look nice at the top of your page, they do nothing to help your site’s findability on the SE’s. Therefore, by placing meaningful small font keyword text at the top of your page - before your image - you can still place your logo near the top of your web site while favorably appealing to the SE’s that are looking for relevant keywords at the top of your page. Therefore, be sure to “Headline” your page with text that the search engines can recognize as relevant to what you are offering – AND place the text early in your page’s source code prior to where the images appear whenever possible. Remember, it is these keywords and keyphrases through which people will find you on the Internet. Keyword Selection Use a keyword tool to find the most targeted keywords for your site. Develop grouped themes of keywords that reflect the different sections of
your site. Keep an eye out for keywords longer than one word (phrases). Keeping within a grouped theme, choose different keywords to target each page.

5. Meta Tags For the novice it must be explained that Meta Tags are non-displayed text written into your HTML document intended to describe your page to the SE for the purpose of cataloging the content of your page. Although there is some debate as to whether or not Meta Tags should be included in your HTML document, let’s put the debate to rest. The answer is a resounding YES – the Meta description tag absolutely should be included in your document. Here’s why: many engines use The Meta description tag as the summary for your site when listed in the search results. It’s what tells a real person whether or not your site is relevant to their search. You should view it as a sales presentation for your link. If the Meta description tag entices the searcher they will, theoretically, click your link and visit your site. Obviously that’s the purpose for being listed in the search engine in the first place.

If you omit the Meta description tag then the search engine is likely to fabricate a description for your site based on arbitrary text gleaned from somewhere on your page. Here’s an example of a real-life “bad” description we found when searching for Hawaii scuba diving… Link Title: Hawaii scuba diving Summary Description: Click here to go …now, we’re pretty sure that company didn’t really want “click to go home” used as their site description but that’s what they got because they failed to use a meta description tag. Another possibility is that the SE will omit the summary description entirely if it fails to find something useful within your page to use as a summary. In either case, a potential site visitor is less motivated to click your link if you fail to properly utilize the meta description tag.

Meta Tag Character Limits Most search engines place a limit on the number of characters contains. Once the limit is reached they typically ignore In general, 250 characters – including spaces and commas thumb that falls within the guidelines of most engines. However, in case a search engine uses less than, say, wise to place the most important part of your description beginning in the event the engine truncates the tag. Meta Keywords Tag The META Keywords Tag is where you list keywords and keyword phrases that you’ve targeted for that specific page.

6. Turn Images From Liabilities To Assets - ALT Tag The problem with images in your web page is that the search engines do not index them at all. Therefore, your company logo may say what you are, who you are, and even state a benefit but the engines can’t index your images and therefore will not reflect their message in a keyword search results. In fact, if your image loads higher on your page (when viewing the source code) than your text, then your page starts out handicapped in a BIG way! This is a mistake. Whenever possible, avoid placing images higher on your page than keyword text. Regardless, when you do put images in your page, make them work for you, not against you by including the < ALT = here are some appropriate Keywords”> in your <IMG SRC = “image”> tags. The reason for doing this is because engines have been known to index the <IMG ALT = “Keywords”> tag. By placing strategic keywords within the <IMG ALT = “Keywords”> tag, you’ve got everything to gain and nothing to lose. When a search engine’s algorithm is programmed to give credit for keywords within this tag, you win. If not, nothing lost – since none of the engines are known to penalize for using it.

7. Optimizing Your page content/copy Optimize Each Page One of the most important things to understand is that each page is its own unit and has its own ranking potential and its own relevant keywords. Usually a home page has more value than the other pages since it is typically the easiest place to build links to. Home pages should generally be optimized for the most relevant competitive keyword phrases in your market that you feel you would be able to rank for. Interior pages should be optimized for other relevant phrases that relate to the content of each page.

Home Page Optimization Target your most competitive keyword phrase with the home page. Link to the major theme pages from your home page. Link to your home page from every page of your site. Include your site name and/or home page’s primary keyword phrase in the text links pointing to it. Use your keywords in your page title. Place the most important keyword phrase close to the beginning of the page title. Do not put your site title on every page of your site unless you are really trying to brand that name. In that scenario, it still is usually best to place the site name at the end of the page titles. Shorter site titles are usually better than really long ones. Sometimes I overlap related keyword phrases in the page title. Overlapping, keyword phrases in the page title can help you pick up multiple search phrases. Meta tags are not extremely important, but they can help some. The Meta description should be a sentence to a paragraph describing the page contents. The Meta description tag can be seen in some search results, so you want to write it for human eyes. The Meta keywords tag is probably not worth the time to make, but if you do, it should contain your primary keyword and its common misspellings and synonyms. Each keyword phrase in the keywords tag should be comma separated.

Use a single, keyword-rich H1 header on your page containing the same the primary keyword phrases. This helps reinforce the page title. Use keyword-rich sub headers (H2 or H3) before every paragraph or every few paragraphs. This improves usability and helps define what the page is about to search engines without making the page look like it was written for a search engine. Use bulleted lists and bolding to make content easier to read. Write your content for human consumption. If you write all your sentences for search engines, the pages will read bad and nobody will read them.

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15th Jul, 2008

A handy tool to check your rankings with multiple Google servers

Do you know what your ranking is on more than one of Google’s servers at any given time? I recently took a trip to Colorado and I was comparing rankings from Boulder to the rankings in Seattle, Wa. Using a regular Google.com search for the Keywords Background Check, and Web Design St. louis. I was looking at two different sets of results. This presents a problem when you are doing SEO for companies that are not in your same location.

I found that looking at a data center update tool to be useful to know how you are ranking across multiple Google servers and anytime. Take a look at the SEOcritique data center tool. this tool also does insite: , site: , link: searches and more.

we love Vacations take a look at our VRBO - Vacation Rental friends at Rent Expert.

10 SEO myths and 10 net net answers — short and sweet

SEO Myth #1 - SEO is about secret tacticspeople that are in the know about SEO can tell you, there are no secret tactics in SEO, but they may not tell you all their methods the reality of doing SEO well is to cover your basics. using the information that your analytics provides you is a nice place to start. Start with your home page and work your way through out your site. Looking for SEO basics also look at Google’s Guidelines.

SEO Myth #2 - SEO means only optimizing for GoogleWhile we all know that google has most of the search traffic on the web, we shouldn’t forget about MSN, Yahoo, and niche/vertical search engines.how would one do that? CONTENT!! optimize your content for the audience you are intending to read it use the phrases key terms and catch phrases that your audience would use. these things are in addition to creating search engine friendly site.

SEO Myth #3 - Submitting your site to thousands of directories will help your rankingsWhile directory submissions can help your site rank better, be picky. Choose directories that are established, and are relevant to your site. doing directory submissions on a large scale can hurt your SEO efforts. here are some guidelines to use:

1) Quantity of inbound links

2) Quality of inbound links

3) Age of domain

4) Topical relevancy to your site

5) Human-edited is better than automated because editorial control tends to lend itself to quality

6) How frequently the directory gets crawled (check the Google cache)

7) The directory itself ranks in the search engines — this can be a sign of authority and can drive click through traffic

8.) Are their links direct, static links or are they redirected to your site?

SEO Myth #4 - SEO is free While SEO is not pay per click there are upfront and on going costs associated with SEO.possible costs include, SEO consultant, programmer, designer, link campaign and Most importantly YOUR TIMEdon’t forget about what your time costs to SEO your site your self. whether you hire out or do it your self SEO does cost. make sure your getting a good ROI by tracking your rankings, traffic, brand awareness, etc.

SEO Myth #5 - Keywords need to appear everywhereIn the past SEO protocol for ranking in a keyword called for the Keywords to be everywhere in the content. This is not true anymore because of relevancy algorithms. Google’s relevancy algorithm now favors more natural writing style. typically it’s not natural to have the same keyword appear in your page content 30 times all linked to your site. but it would be natural to add in modifiers to your keywords for example if you are tying to rank for the term “credit card” you might modify it in the following: “compare credit cards online”, or “apply for a credit card today” and then link these terms in your content in addition to your specific keyword. also try mixing in plural versions of your keywords. This strategy will help your site not to get filtered out and will broaden your reach to be found on multiple search terms.

SEO Myth #6 - SEO is a one-time event for a companyThe nature of SEO is a changing landscape, search algorithms, competitors, the current market “buzzes” are some of the things that you have to contend with. SEO consists of one-time and on-going efforts. Some of your one-time SEO efforts could entail keyword research, website structure and layout. On-going SEO efforts may include analysis of sites effectiveness, link campaign strategy, page editing and optimization. After you’ve set your site up to be search engine friendly make sure you are tracking your SEO efforts and adjusting them to create the best ROI.SEO Myth #7 - SEO will take years to return resultsThis not true, and SEO campaign could return some results within 30-90 days and lets qualify that statement. Results could mean moving up just a few spots in the rankings or even just showing up on page 100 for the intended search term when you were no where to be found. use common sense If someone tells you i’ll take years to get you ranked, get another opinion.

SEO Myth #8 - Page rank is the critical measure of a site’s successpage rank is 1 of 200 indicators that Google uses in search. while it does carry weight, if you are only focusing on page rank you are missing the boat, more importantly focus on your sites tools and content to being relevant to particular search terms you would like to be found for.

SEO Myth #9 - Accessibility doesn’t really mattercreating accessible webpages should be a forethought when creating a site. If googlebot and users cannot access your site because it is too slow or too much multimedia then the best SEO will not help. consider a user browsing from an iphone, can they use your flash navigation? nope. or the business user that is on the go and connects through a low bandwidth to make a purchase. If a site can’t be seen or loaded properly then no actions can take place. some best practices are:

1) make the bulk of your content and navigation text with multimedia dispersed throughout

2) test your page in mobile and a text base browser such as lynx, more details can be found on the google webmasterblog. check out these two links. Best uses of flash and a search engine spiders view of web 2.0

SEO Myth #10 - Google has an adversarial relationship with webmasters and publishersGoogle has done a great job with their webmasters central blog to help webmasters and publishers make the most of their sites. take a look and Webmaster Central, and take advantage of support from google.This was a summary of Michael Estrin’s article 10 SEO myths debunked from imediaconnection.com**sponsored by Rent Expert.com’s VRBO system, People Search and background check services by Peoplefinders.com, and website design St. Louis and web design St. Louis.Do something good for the enviroment, Air Purifiers @ greenisbetter.org. If you are interested in learning more about Internet Marketing, SEO, and the power of blogs, don’t be afraid to buy our Marketing book, and definitely create a blog on our free blog platform at MyTypes.com main page.

10 SEO myths and 10 net net answers — short and sweet

SEO Myth #1 - SEO is about secret tactics
people that are in the know about SEO can tell you, there are no secret tactics in SEO, but they may not tell you all their methods the reality of doing SEO well is to cover your basics. using the information that your analytics provides you is a nice place to start.
start with your home page and work your way through out your site. Looking for SEO basics also look at Google’s Guidelines.

SEO Myth #2 - SEO means only optimizing for Google
While we all know that google has most of the search traffic on the web, we shouldn’t forget about MSN, Yahoo, and niche/vertical search engines.
how would one do that? CONTENT!! optimize your content for the audience you are intending to read it use the phrases key terms and catch phrases that your audience would use. these things are in addition to creating search engine friendly site.

SEO Myth #3 - Submitting your site to thousands of directories will help your rankings
While directory submissions can help your site rank better, be picky. Choose directories that are established, and are relevant to your site. doing directory submissions on a large scale can hurt your SEO efforts. here are some guidelines to use:
1) Quantity of inbound links
2) Quality of inbound links
3) Age of domain
4) Topical relevancy to your site
5) Human-edited is better than automated because editorial control tends to lend itself to quality
6) How frequently the directory gets crawled (check the Google cache)
7) The directory itself ranks in the search engines — this can be a sign of authority and can drive click through traffic
8.)Are their links direct, static links or are they redirected to your site?

SEO Myth #4 - SEO is free
While SEO is not pay per click there are upfront and on going costs associated with SEO.
possible costs include, SEO consultant, programmer, designer, link campaign and Most importantly YOUR TIME
don’t forget about what your time costs to SEO your site your self. whether you hire out or do it your self SEO does cost. make sure your getting a good ROI by tracking your rankings, traffic, brand awareness, etc.

SEO Myth #5 - Keywords need to appear everywhere
In the past SEO protocol for ranking in a keyword called for the Keywords to be everywhere in the content. This is not true anymore because of relevancy algorithms. Google’s relevancy algorithm now favors more natural writing style. typically it’s not natural to have the same keyword appear in your page content 30 times all linked to your site. but it would be natural to add in modifiers to your keywords for example if you are tying to rank for the term “credit card” you might modify it in the following: “compare credit cards online”, or “apply for a credit card today” and then link these terms in your content in addition to your specific keyword. also try mixing in plural versions of your keywords. This strategy will help your site not to get filtered out and will broaden your reach to be found on multiple search terms.

SEO Myth #6 - SEO is a one-time event for a company
The nature of SEO is a changing landscape, search algorithms, competitors, the current market “buzzes” are some of the things that you have to contend with. SEO consists of one-time and on-going efforts. Some of your one-time SEO efforts could entail keyword research, website structure and layout. On-going SEO efforts may include analysis of sites effectiveness, link campaign strategy, page editing and optimization. After you’ve set your site up to be search engine friendly make sure you are tracking your SEO efforts and adjusting them to create the best ROI.

SEO Myth #7 - SEO will take years to return results
This not true, and SEO campaign could return some results within 30-90 days and lets qualify that statement. Results could mean moving up just a few spots in the rankings or even just showing up on page 100 for the intended search term when you were no where to be found. use common sense If someone tells you i’ll take years to get you ranked, get another opinion.

SEO Myth #8 - Page rank is the critical measure of a site’s success
page rank is 1 of 200 indicators that Google uses in search. while it does carry weight, if you are only focusing on page rank you are missing the boat, more importantly focus on your sites tools and content to being relevant to particular search terms you would like to be found for.

SEO Myth #9 - Accessibility doesn’t really matter
creating accessible webpages should be a forethought when creating a site. If googlebot and users cannot access your site because it is too slow or too much multimedia then the best SEO will not help. consider a user browsing from an iphone, can they use your flash navigation? nope. or the business user that is on the go and connects through a low bandwidth to make a purchase. If a site can’t be seen or loaded properly then no actions can take place. some best practices are:
1) make the bulk of your content and navigation text with multimedia dispersed throughout
2) test your page in mobile and a text base browser such as lynx.
more details can be found on the google webmasterblog. check out these two links. Best uses of flash and a search engine spiders view of web 2.0

SEO Myth #10 - Google has an adversarial relationship with webmasters and publishers

Google has done a great job with their webmasters central blog to help webmasters and publishers make the most of their sites. take a look and Webmaster Central, and take advantage of support from google.

This was a summary of Michael Estrin’s article 10 SEO myths debunked from imediaconnection.com

**sponsored by Rent Expert’s VRBO system, People finders background check services and Art Works Design’s web design St. Louis.

Do something good for the enviroment, Air Purifiers @ greenisbetter.org

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Our Technology

UV Kills virus, bacteria, mold Without Ultraviolet, dangerous organisms can contaminate your air or even the very filters you rely on to protect you.   Carbon   Absorbs hydrocarbons (VOC’s), smoke, smog, radon, ozone Only a TRUE hydrophobic (long life, moisture resistant) carbon filter, (supports extended operation without leaving your lungs unprotected from damage and disease.   TiO2   Stronger than ozone, yet safe Many toxic chemicals and compounds will pass through even the best HEPA filter. TiO2 breaks down what lesser filters miss.   HEPA   FIlters allergens, pollen, pet dander An industry standard, and a valuable component in the filtration sequence.   Electrostatic Prefilter   Protects other filters A permanent filter which extends the service life of other filter stages by preventing build-up.   Negative Ion Generator   Helps keep air clean Inhibits contaminants in air before and after purification.   Particulate Sensor   Guards against room contamination Automatically senses changes in air pollution before you can, and adjusts itself to compensate.   Low Power Consumption   Save money, save the environment Protect the Earth AND your family.

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Spice up your content, if you are going to reuse it.  Just like our food tastes better when we spice it up, so does our old content.  If you like the content below about SEO for bloggers, don’t hesitate to check out our marketing book “Marketing is a contact sport” from Amazon.com.   Here is a SEO blog from our blogging platform, enjoy:

Recycle old content for SEO value, spice it up

It’s not always easy to blog and write fresh content. But it’s important to keep writing and blogging for SEO effectiveness, therefore you should spice up the old content with creative insights. Or the other option is to just update the old content with fresher data or recent news or events, that can often make a blog obsolete. If you are looking for ways to Blog for your SEO effectiveness, read the following article. If you are looking for SEO Services, or want smart marketing insights, buy our marketing book. Good luck and be spicy!

SEO for Bloggers: The Summary (Part 6 of 6)

Blogging is uniquely suited for search engine optimization, because the search engines definitely favor websites that have lots of relevant, easily updated content.  However, there are ways you can maximize your blog’s promotional abilities - SEO techniques you can use to “blogcast your brand”.

Here’s a rundown of my SEO for Bloggers series:

Part 1: Getting Started with SEO.  Start here to learn exactly what SEO is and the basics of how to use it to promote your message, including choosing your keywords properly.  If you only read one of these posts, read this one (but you really should bookmark them all!).

Part 2: Link Building and Link Popularity.  This post covers a key component of any blogger’s SEO strategy: getting tons of incoming links.  Search engines love websites that lots of people are linking too - after all, popular blogs are popular for a reason, and that reason is simple: people like ‘em.

Part 3: Link Baiting for Fun and Profit.   Link baiting is the art of getting other bloggers and webmasters to link to your site by creating interesting posts that benefit your readers in some way, shape, or form.  After all, people link to content they find compelling.

Part 4: Building Your Cornerstone.  Strong flagship posts are the pillars of blog - they are your most compelling content, they bring in the links, and they naturally have an ultra high keyword density.

Part 5: Off-Site SEO and the Social Media.   This post describes how to use the social media networks and the user-driven aspects of Web 2.0 to enhance and promote your blog.   There are a whole lot of amazing tools and communities out there, so use them to your advantage.

There’s one more point to remember about SEO, and that point is that the results generally don’t happen over night.  Yes, content can go viral, but building a popular blog with lots of readers takes time - you have to develop your keyword-dense cornerstone content, to build link popularity and generate incoming traffic, and to make a name for yourself in your niche.

All of these articles are in our SEO for Bloggers category!

Don’t forget these free blogs are supported by our clients at MyTypes and the SEO Services clients for Keith and Bennett.  Our original co-founder Vipin Singh no longer works with our projects.   He is off working full time at a high-tech company.   Our clients include PeopleFinders for Background Check, VRBO for RentExpert.com, Web Design St. Louis, and Air purifiers by Steril Air Purifier.  We also promote the marketing book our company published that has the simple SEO and blogging strategies for the average person.  It’s for sale on Amazon and we would love for you to buy it.  We are also launching a Vacation Top Spots blog as we are focused on the Vacations business not only through the VRBO services of RentExpert, but love to write about travel related topics.

Samantha Brown of the Travel Channel always covers the main attractions, with a sense of style, of lodging and hotels and resorts. It almost seems that she caters to the hotels, and they pay for her stay, though I don’t feel a bias from her. Andrew Zimmern is of Bizzar food from the travel channel, and his sense for the unique food is sure fun. But, it’s hard to watch someone eat ants and snakes and crazy insects. It simply just grosses me out, especially in the Asian countries.

Rick Steve has been a popular name around Seattle, with his shows on PBS and Europe through the back door. He is also based out of a suburb of Seattle, Edmonds. What I like about Rick’s travel is his focus on historic learning about the cultural importance of travel. He was on PBS today, and I watched two segments of his, one on Scotland, and one on Vienna Austria. I do have to tell you, that things you learn are comprehensive, though the way we get to them maybe with a quick Rick Steve brush. I also learned that Rick is supporting a charity of feeding the poor of the world. I think the charity is called http://Bread.org.

I wonder if Rick would let me use his content to promote all of the places he has visited.

We will be blogging on VacationTopSpots.com, guess about what? We love blogging about distance places, travel and vacations with adventure, and not just because our friends have a VRBO (Vacation Rentals By Owner) software company. So stay tuned and comment or send us pictures and articles and we will publish them and give you credit and high PR links.

**as always this free blog is sponsored by our clients from web design st. louis, VRBO services by RentExpert.com, Silver Cross Jewelry by LoveRelic.com.   Our best Infrared Heaters and air purifiers by Steril Air Purifier.  If you want any or all our SEO Services insights don’t be afraid to pick up our marketing book from Amazon.com.  As we always say, SEO is simple you just have to provide a lot of valuable content for your users.

True inspiration comes from a deep burning desire to solve a large problem to help the world, your family, your friends, or humanity. There has to be a deeper meaning for inspiration, but for motivation things don’t have to have a deep or large goal. Motivation can come from any desire to achieve a goal. We are all motivated by different things, at different moments in our lives. Anthony Robbins mentions that pain is a better motivator than pleasure, and provides enough proof of his beliefs. I am sure that can be the case for immediate action, but for sustainable long term goals, inspiration and spiritual meaning is where our burning desire has to come from. In our book Marketing and Motivation, we try to provide the tools for Motivation and success laws. But, most importantly, we try to provide real world marketing strategies and techniques to help you promote yourself and your business.

Chapter 2:
Marketing – Branding - Internet Marketing and Search Marketing

“What we call results are beginnings.”
- Ralph Waldo Emerson

In this chapter we cover the basics of marketing, branding, and connect the dots to search marketing. As you read you will notice that all of our chapters are outlined and self-contained, and this one is one of the most important on Marketing.

The 4 P’s of Marketing, and the one that got away

This maybe all you need to know about marketing, well maybe not, but it is a great primer. Most people don’t know the basic’s of marketing, we not only provide you that, but we go further. We might even give you better insight than a marketing MBA. Because we cover the most ignored principal of marketing, the 5th P. Having made millions with my marketing skills and entrepreneurship, I have not only been a student of marketing, but an enthusiast.

A few of my friends/advisers have Stanford and Harvard MBA’s. They all agree on the fact that SEO and Search Marketing are a must for any business wanting to take advantage of the Internet. As you already know, we cover a lot of these topics in our blogs, but something was missing, so we decided to provide a wholistic marketing approach. We take a step back and provide the basics of marketing and go beyond what is taught at all marketing 101 classes.

If some of you were lucky, smart or blessed enough to study marketing in college you certainly know about the 4 P’s of marketing. The basics have not changed within the years, but what goes in them has. I have been talking about the 4 P’s for 7 years now, and the 5th P, which I will tell you in a second. And hopefully you will agree that it is the most important. Marketing is not just about public relations or advertising, as most people assume. It’s a complex world of strategic positioning, product strategy, product development, product management, branding, and public relations and advertising.

Branding, advertising, public relations and sales are really one of the lagging parts, though very important. The most important lessons of marketing came early on for me, from Anthony Robbins, yes Tony, the great motivational speaker. He talked about the VALS research from Stanford University. The VALS research includes psychographics not just demographics, and profiling different types of people, this is where I got the concept of the 5th P, the most important P of marketing.

The 5th P does not stand for “Process” which is being taught at a national university, the U. of Washington in Seattle. I can’t believe that is what they teach there at U. of Washington. U Dub (as they call it here) is a great school, but folks, process is just a process, it’s not the 5th P, process should be applied to everything we do, to repeat it and make it a science. So listed here are the 4 P’s and the 5th will be discussed in detail below, I bet you already have an idea of what it is.

1. Product: if you don’t have a product, you don’t have anything. A product can also be a service, so for sake of simplicity we will bundle them. Marketing starts with promoting, selling, creating, usually all around the product. Yes there are exceptions, such as within corporate marketing departments, which deal with the brand of the company, but similar principles apply.

2. Price: if you can’t make money selling your product, should you sell it? Or go back to the drawing board. Well you know the answer right? Strategic marketing deals with this issue quite heavily, and helps to have a product matrix and differentiations etc.

3. Place: This is where we will sell the product, retail, online, jewelry parties, it’s the sales channel. I think it’s pretty straight forward, keep it simple and think of it as the place where we sell the products.

4. Promotion: this is the world of public relations, advertising, and call to action sales materials, search marketing, etc, etc. For those of you who study marketing you may already know that eMarketing tools is the fastest growing segment of technology. This is from a recent Gartner report, of July 2007 on marketing automation.

Without, any further ado, the drum rolls rolling, the hearts beating, yes the claps, and church bells ringing. Tadaha… It’s People, People, People, how can the marketing geniuses of the MBA’s forget to teach about “People, the 5th P”. Is process more important than people, no silly professors at U. Dumb, the 5th P is for People.

So what do you need to know about People and marketing?

Forget about demographics, focus on psychographics, and let’s get the data to back up our strategy. It’s the art of understanding not only who our customers are, but what they do, and why they do it. The 5th P of marketing is all about people, you need to know everything about your customers, their profile is just a start. You need to know their likes, dislikes, passions, dreams and aspirations. Where are they going today? How much money are they spending on products that you sell, today and tomorrow?

Tieing it all together: Blogs + SEO + Social Networking = Internet Marketing 2.0

B is for Brand, not just blogging, and it’s more important to build a brand than to just SEO. We want to help you be successful, and that is why our tagline at MyTypes.com is “Blogcast your brand!” Branding is everything in marketing, after you have developed a great product. So what is a Brand, and why should you care? If you build your brand the right way, you won’t just SEO for subject matter keywords such as Jewelry, but people will SEO for your brand name, such as for “Blue Nile” for jewelry. How do you develop such a powerful brand name, especially on the Internet?

People will actually SEO for your brand name, as consumers will be searching for your name, to buy your product or service. And, your competitors will SEO for your brand name, no matter how much they try, you will always be #1 on Google for your brand! Right? Being searched for as a keyword that is your “brand name” is when you have really hit it big, and you than will be the target keyword for your category, and that my friend is the success of a brand and you will have arrived. We will show you not only to SEO blogs here, but to be unique, and to always use and reinforce your Brand name.

Now lets get back to What is a brand and brand building. I am not going to give you a text book definition, because I am not going to refresh my memory with a text book. but tell you everything I have learned and simplify the knowledge of over 15 years. The 15 years come from real life Sr. level marketing positions with top companies and successful technology companies. Isn’t that what you want,

real world, real life experience, instead of text book answers? After receiving my business degree is in Management Information Systems, where one of my favorite subjects was marketing, I started a food company, and had billionaires over for dinner at the age of 25 to buy my company. To this day that is still one of my top 10 achievements. I love the Schwan’s family, but The Schwan’s food company, sent me an offer I had to refuse, so I did, I’ll touch on that lesson later, be patient lad, there is a tie-in to the Schwan’s story of turning lemons in to lemonade at the end of the book.

My love and passion for marketing has never left me, I still love advertisements that make me laugh, brands that stand out and make you think, product branding that is genius. Marketing and product marketing are such an amazing and creative field, but require a lot of skill and market research, which I learned at Gartner and working with top Gartner clients such as Microsoft. Strategic Marketing and strategic positioning is not usually thought of as marketing, people usually talk about brand marketing or marketing promotions and advertisements, as marketing. Hence they miss the boat on it completely because they don’t understand the big picture. I say if you build a brand the right way from the strategy level, then brand building and SEO are easy. It’s not just about getting ranked at the top of the search engines, but to actually sell products and make money. Let’s never forget that brand building and SEO should always be about increasing sales.

I read Adweek and other marketing + business literature and blogs as a hobby, and I still love to look at brands with an awe of success and wonder. My experiences have also lead to me to create a few amazing and fun brand names that even Sr. VP’s at companies like Microsoft chuckle at. “It’s all in a name” is what I say. Thanks to Larry C, who’s nanny helped me develop UrbanTango.com, a real estate portal in 2003. That brand is still admired in the Seattle real estate world, and owned by our company MyTypes.com.

I consider my self an Internet Marketing expert, a position which others may not argue with given my background and results in today’s internet marketing strategies. Way back in 1999, I co-founded an Internet Company, Enthusiasm.com which turned in to Enthusiasm Technologies, that sold to a public company for $8.6Million, Metro One Telecom. Soon there after I founded another company that achieved $1million in revenues in it’s first 11months and $3.2m in it’s second year, Netisen Group, Inc. at Netisen.com.

**As always a plugin for our sponsors web design St. Louis firm ArtworksDesign.com, designer jewelry by Loverelic.com, Air purifiers by Steril Air Purifiers, and don’t forget to buy our Marketing Book it’s now at Amazon.com.  And, as always don’t forget to do all of your blogging on our MyTypes.com Free blog platform.

The Online Ad Story in a Picture - Bits - Technology - New York Times Blog

The article above from the New York times discusses the trends and facts of the Online Advertising numbers, Why? The talks of Yahoo and MSN is not just important to SEO Services people, but to all advertising and marketing people. Here is a quote from the article, we are covering this as the SEO landscape will dramatically change if Microsoft and Yahoo combine.

“Of course Google is booming and the traditional portals are struggling. But the numbers are stark: Last year, Google’s advertising revenue of $6 billion was roughly the same as that of Yahoo, AOL and Microsoft combined.

Google’s growth is slowing, but it continues to be a juggernaut. EMarketer estimates that ad revenue at Google will increase by 32 percent this year. That makes it the only one of these four companies that will grow faster than the ad market as a whole, which is estimated to expand by 23 percent this year. (To be sure, the uncertain economy makes any predictions especially suspect this year, but the relative trends appear stable.)

So as we try to second-guess the mating games of the big Internet companies, this graph raises the question: Does combining two past-their-prime giants that are both losing market share really solve any problems?”

The reason we are covering the recent news about the Microsoft and Yahoo is that this combination could greatly impact your SEO, SEM, and Marketing strategies. The combined search advertising and organic results, if that is what the solution will be, will be difficult for most small marketing people to ignore. Large marketing departments and advertisers do advertise on Microsoft and Yahoo, not just Google. They could quite possibly be the driving force behind another big option, not just being too dependant on Google. So our hypothesis is that a bigger advertising network other than Google is needed, and we support Microsoft as we are from Seattle.

As always we are just trying to provide you simple information for marketing your blogs and web sites. And, mixing in some shameful self promotion of us and our SEO services clients and marketing products of our strategic partners. Reminder, that is why I like blogging so much, and we created this free blogs site MyTypes.com. We found SEO advice all over the place, but we wanted to provide people a blogging tool, that would them actually SEO their blogs and websites. That is also why we finished our